I’ve known all of the publishers for years on this collaborative, and to come together like this just makes sense. But this is the biggest project we are doing at the moment. We work with a lot of the nonprofits in the area, providing marketing resources, awareness and information so the community better understands what they do. What other innovative projects or collaborations is Sacramento Business Journal involved in? Now that we are in the collaborative, we’re going to start to ask the question: How do we solve this? The approach is asking the people who are invested on a more regular basis for their viewpoints. It’s a very small piece of what we do because we tend to focus more on the facts and the data and less about the solutions. Why is a solutions journalism approach important to your work? From the business perspective, it’s very difficult, very cumbersome, very expensive with fees and permits and everything required. There’s other issues, but affordability is a big part of it, and it’s very expensive to build housing in California for lots of reasons. Affordable housing is one of the reasons we have such a homeless problem. The most expensive thing in Sacramento right now - other than gasoline on a per-gallon basis - is housing. Why does coverage of affordable housing in Sacramento matter? And I think specialty journalism is the future of where we’re going. We’re not generalists, we’re all specialists. So we can cover similar topics with very different constituencies and expand the message across a much wider footprint than any of us can do alone. What I like about the collaborative at this point is we have found a way to cover almost every major population segment that has a publication in our community. When you put them together, you get a very big, global picture of the situation as opposed to just slices. So when we talk about affordable housing through the business lens, it is: How does business relate? Our perspective is different from the perspective of the other publications that are part of the collaborative. Telling common stories through the multiple viewpoints of our individual outlets allows the stories to take on a dimension that no individual publication can achieve on their own. Sacramento Business Journal Market President and Publisher David Lichtman tells us about his organization’s involvement in the collaborative. Its website gets an average of 329,000 visits per month and over 800,000 page views per month. Its paid circulation of more than 10,000 comprises key business leaders and decision makers in the greater Sacramento region, with the goal to inform, educate and connect the region’s business community. The Sacramento Business Journal has been operating since 1985, serving as the go-to resource for business news and information for over 36 years. It is currently funded by the Solutions Journalism Network and fiscally sponsored by the Local Media Foundation. The collaboration includes seven local media outlets, including the Sacramento Business Journal, and one civic-engagement organization. Up first: the lack of affordable housing. Solving Sacramento, a journalism collaborative, launched in early 2022 with the goal of covering the region’s most pressing issues. An interview with David Lichtman, market president and publisher Q&A by Kate Gonzales
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